How to brief a product video in one page

Most revision rounds come from a thin brief, not a bad creator. One page is enough if it answers these seven questions.

The one-page brief

• Product: a link and the exact variant, size and flavour
• Where it will run: Amazon listing, store page, Reels, TikTok or paid ads
• Format: 16:9, 1:1 or 9:16, and how long
• One message: the single thing a viewer should remember
• Must-show details: the label side, the dropper, the texture
• Words you can use: claims already approved on your label or listing
• Three examples: videos you like, and one line on why

Say what you don't want

A short "please avoid" list saves a whole round. Colours from a competitor, a style you've tried, wording your legal team dislikes: put them in the brief.

Agree on revisions up front

Ask how many rounds are included and what counts as a revision. Changing a line of text is a revision. Changing the concept is usually a new project.

Ask for a still first

A single frame shows the look, lighting and label before any animation starts. It's the cheapest moment to change direction.